For the Blowout social ad campaign, Topstep spent $3700 and reached 9,276 people, which resulted in 142 purchases. Cost per purchase was only $26.32 where the average cost per purchase is over $100+. We also used this as an opportunity to A/B test different CTA.

The Cocktail Booklet e-Book was created to be the companion to a YouTube series. Each cocktail is accompanied by a hand-drawn illustration of the drink. The e-Book resulted in a 23% submission rate.