The American Museum of the House Cat

During the logo design process I experimented with varies options for fonts and logotypes. The museum does not currently have an established logo, so I wanted to create one that is easily recognizable and eye-catching. I chose brightly colored geometric shapes to create the letters with the last letter, "C,” incorporating a cat's silhouette. The color palette chosen reflects the playful nature of the museum and the cats themselves. The logo can be stacked or long to accommodate different surface sizes. I also designed some secondary marks to label areas within the museum. The image used is of a whimsical cat with feline puns to draw people to each area.